(even if you’re in a saturated market!)
You love shooting sessions but you’re feeling lost on the business side of your photography business.
Bookings are inconsistent & profit feels unattainable.
Most of your time is spent strategy-hopping.
You crave proven strategies for marketing, lead generation, booking ideal clients, & offering a top-rated customer experience.
You dream of going full-time in your photography business & significantly contributing to family income but you don’t know how to get there.
You’ve tried other courses & resources that didn’t work for you.
You want to learn from someone you can trust, who shares your values, and lives out the lessons they teach.
This program includes education and support on everything from branding & marketing to packaging, pricing, & client experience so you can build the successful photography business of your dreams.
"Before investing in the Blueprint, I had no systems in place and ran myself ragged on the steps to make myself look like a legit business owner. I wasn’t charging for profit and was overworking myself while getting underpaid. I'm now making over $500 per session."
"After implementing the information she laid out for me, I booked my highest priced session within 24 hours! I have seen my business grow leaps and bounds and I haven't even finished the whole course!
"Brooke’s course has been the best thing I have invested in for my business. The Blueprint not only gave me the knowledge to run my business more professionally, but gave me the courage to expand my business to go full time and be able to stay home with my new baby."
"I’m now making over $3,000 per month as a photographer. I feel 1000% more confident in my business and my pricing. My income has doubled and I am looking at taking photography full time. That would have never been possible without the Blueprint!"
"Through this program, I’ve learned to value myself and charge in a way that allows my business to be profitable and sustainable. I’ve raised my prices and streamlined my offerings and more people are booking my largest package! By this time next year, I’ll be able to leave my full-time job."
"This has been one of the best investment for my business. I was afraid at first, because in the past I have paid for programs that promised to take my business to the next level and I have always been disappointed. But with this program, everything I have learned has put me one step closer to my goals!"
✔ ️ Want a clear path to better leads, more bookings, and increased profits.
✔ Want proven strategies & resources that get you real results in your branding, marketing, pricing/packaging, lead generation, booking, client experience, and more.
✔ Want to work less hours & make more money.
✔ ️ Want to learn from someone with real world success as a profitable photographer & business owner, who shares your values & has been in your shoes.
✔ ️ Are willing to take action on what you learn to make your photography business the profitable, sustainable business of your dreams.
🚫 Don’t want another course or coaching program filled with fluff & unfulfilled promises.
It’s a hybrid course/coaching program designed for photographers that meets you where you are and guides you to where you want to be with expert-crafted curriculum, proven strategies, accountability, and community support.
Goal Setting
Time Management & Boundaries
Legal & Tax
Bookkeeping
Customer Service: How to Handle Difficult Clients
Nailing Your Niche
Ideal Client Workshop
Pricing For Profit
Creating Packages
Choosing Your Payment Processors
Build Your Brand
Brand Pillars & Foundation
Visual Branding, taught by a Guest Expert
Craft a Client Experience
Marketing Overview For Photographers
Content Creation
Promotional Planning
Facebook Pages & Groups
Instagram
Google Business Profile
Search Engine Optimization (SEO)
Websites
Email Marketing
Pinterest Marketing
Local Marketing & Collaborations
Create a Solid Booking Process
Systems For Photographers
Automating Your Business
Retention & Referral Programs
Upsells
Follow Up Strategy
Increase Your Client Reviews
Behind The Scenes With Brooke at a Family Session
Profitable Mini Sessions
Styling Your Clients Workflow
How to Never Have a Nightmare Client Again
Ideal Client Workshop
Plus access to templates & resources including, but not limited to:
Pricing for Profit Calculator
Branding Workbook + DIY Checklist
Client Questionnaire
Social Media Checklists
Email Subject Lines
Email Content Calendar
Upsell Guide For Clients
Client Review Template
& Access to Exclusive Discounts!
Attend bi-weekly group coaching calls led by photographer & photography business coach, Brooke Jefferson. Get Brooke’s eyes on your business, have your questions answered by someone who’s been where you are, & learn alongside your fellow photographers!
Join the private community for Blueprint students! You’ll connect with photographers in all phases of business & build a tribe of support.
✔ Lifetime Access to the Blueprint Curriculum so you can gain clarity & direction, integrate tools & strategies, streamline, systemize, & build for success in every season of business.
✔ Lifetime Access to the Private Student Community where you’ll connect with other photographers, contribute & receive feedback, and build a tribe of support.
✔ Access to Bi-Weekly Group Coaching where you’ll receive tailored coaching, accountability, & answers to your questions.
Our Monthly Content Calendar with 20+ prompts to help you seamlessly create marketing content that attracts your ideal clients.
A 1-hour Monthly Content Planning Session where you’ll be able to ask for feedback & get fresh ideas from Brooke, the team, & your fellow photographers.
A Bonus Training on Brand Messaging with guest expert Natalie Blenkush.
A Bonus Training on Auditing Your Website with Karima Neghmouche
My photography career kicked off in 2014 with a baby, a borrowed camera, and a need to generate income for my family. I never thought it would be my full time career but God had other plans. In 2018, I left the classroom and never looked back. The following year, I started the photography podcast and began mentoring other photographers to grow profitable businesses too. In the Blueprint program, I share exactly how I was able to leave the classroom & build a full-time photography business with young kids at home. God has blessed me beyond my wildest dreams and I want the same for you!
If I could pick one piece of advice to share with you, it’s this. Go all in, friend. Go all in on you and your dreams. Commit to showing up and don’t let a single excuse stand in your way. You’re worth it. Your dreams are worth it. It’s time to build the business and life you're envisioning.
✔ Lifetime Access to the Blueprint Curriculum
✔ Lifetime Access to the Private Student Community
✔ Bi-Weekly Live Group Coaching Calls
✔ Monthly Content Calendar with 20+ prompts
✔ Monthly Live Content Planning Session
✔ BONUS Brand Messaging Training with guest expert Natalie Blenkush.
✔ BONUS Auditing Your Website Training with Karima Neghmouche
The From Broke to Booked Blueprint was created for photographers who want a clear path to owning a 5-figure photography business that provides profit and sustainability while fueling both their creative passion and family life. If you want proven strategies & tools that get you real results in your branding, marketing, pricing/packaging, lead generation, booking, client experience, and more (without the fluff & empty promises), the Blueprint program was designed for YOU!
No problem at all! We have two flexible payment options. You can either pay $347/month for 6 months or $177/month for 12 months and you still get all of the same access & bonuses!
The time commitment is completely up to you. We recommend around 1-2 hours per week. However, the curriculum is self-paced so you choose how quickly you want to go through and implement what you learn.
The Blueprint curriculum is updated as needed, however, the strategies we teach stand the test of time. When new trends or methods arise, we will update the curriculum where we see fit. The section on marketing, for example, is updated to match changing trends.
Absolutely! The From Broke to Booked Blueprint will serve you in your photography business regardless of full-time or part-time status. If you’re wanting to move from part-time to full-time (with a full-time income!), we will help you build a sustainable, profitable business to fulfill that goal.
Great question! Currently, Brooke is serving students through group coaching and the student facebook group. While additional 1:1 sessions are not available at this time, you can still post questions in the group to get feedback & support from Brooke.
Our mission with the From Broke to Booked Blueprint is to give you everything you need to grow a 5-figure photography business. It’s much more than return on investment. It’s giving you the framework to build the business you’re dreaming of. My students have taken what I’ve taught them, employed the strategies and systems, & built photography businesses that bring them joy, fulfillment, and sustainable income.
YES! Brooke has built her photography business to support both her passion and her family. In the Blueprint program, you will learn exactly how she grew her business with small kids at home and was able to significantly contribute to family income. We’ve got you covered!
Definitely! In the Blueprint program, you will learn proven strategies for niching, branding, marketing, lead generation, and more to help you stand out in a saturated market so you can build a profitable, sustainable photography business.