What is this email marketing all about?
What if you were to wake up tomorrow and you logged into Facebook or Instagram and realized the apps no longer existed? All of those connections, gone. Your friend lists, gone. All of your messages, gone. Photos, gone. You get the point.
It’s a terrifying feeling isn’t it?
The truth is, you don’t own your social media accounts and if they were to go away one day, you would lose everything. With that in mind, let me ask you a question:
Would you still be able to run your business at the level you are now? Do you have a way to get in contact with those you served?
Or did you just realize you wouldn’t have a business if that actually happened? Don’t panic.
Your solution to this problem: Email Marketing.
The number one communication strategy you need to focus on is email marketing. Here are the top 5 reasons WHY:
- You don’t own your social media.
- It fosters relationships with people who are truly interested in your business.
- A very small amount of your audience on social media are seeing your posts.
- People on your email list are more likely to buy from you.
- Email marketing allows you to treat your list like VIP.
You need email marketing for your business because it is a platform you own. People have been using email for a very long time and will continue to do so as long as the internet is around.
But where do I even get started?!
I know it’s overwhelming to think about. I have put together a step by step tutorial for how to get your email marketing off to a great start.
Click the image to download the guide.
Get your email list started today.
If you are convinced that you need email marketing and are ready to get the ball rolling, then it’s time to figure out which email service provider is right for you.I created a workbook to help you figure out if you are charging enough for your work! Click here to download your free workbook! Looking for a place to connect with and learn from other photographers? Join my Facebook Community! If you are interested in working directly with me as your coach, click here to apply for 1:1 Mentoring!