As a photography business owner making your social media content stand out online can be difficult. If you aren’t sure what to say to attract clients online then dive into this episode.
The Importance Of Making Your Social Media Content Stand Out
Today’s guest is Helen Thacker; a sales coach who helps with making your content stand out online. She helps you sell more by creating powerful messaging. Messaging allows you to attract your clients, nurture them, and create demand for your service.
It can feel so difficult to break through all of the noise on social media. You know your photography services are worth it, but you are having a hard time booking. Helen says 99% of the problem is with your messaging. No matter how good your offer is, you can’t sell it if you can’t communicate it effectively.
Figuring out what to say in your messaging is a common problem I come across when working with photographers. That’s why I brought Helen on to share her best tips for helping you speak to your ideal client and convert more bookings from your social media content.
Here’s a glance at this episode…
[01:30] Helen explains her role in helping people stand out online and effectively sell their products or services through powerful messaging.
[09:06] Never underestimate the power of being fearless and learning as you go.
[15:18] Helen talks about how important it is to invest in learning for success.
[17:26] Helen fully believes that the key component in sales is messaging.
[21:15] A tip she shares with us is when creating your messaging be specific. Highlight the problems that your offer will solve.
[27:23] Specific content attracts ideal clients. You need to know who you are talking to and speak to them specifically.
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