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Hi, I'm Brooke! I'm a believer, wife, mama to two, Oklahoma photographer, and photography business coach.
I help photographers grow profitable full-time businesses from home.
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Black Friday ideas if you’re a photographer can be challenging! Do you want to hang out with your family on Black Friday, while still making sales in your business? That doesn’t have to be just a dream. As a photographer, it can work for you, too. On today’s episode of the Book More Clients Photography Podcast, I’m giving you 5 Black Friday ideas for photographers in 2022.
Create a Black Friday Bundle. Take two of your existing packages, put them together and create a one-time special price. So, instead of them spending full price on both, if they do both together and pay up front, they’ll actually end up saving $100.
Offer something with limited spots or limited dates. Take what you would normally do, condense it down into a smaller offer. Mini sessions are a great way to utilize this offer. A great thing to think about when creating something like this is, “how can I serve my ideal client that truly can’t afford (or doesn’t want) a full session with me”.
Create a one-time, brand-new package for Black Friday, something you’ve never offered before. This would be the time to cash in on the fact that there is a recession. So why are people not booking? How can you still get a cash infusion into your business on Black Friday? What is something that you can offer that you’ll never offer again — it’s only good for Black Friday 2022.
Do what everybody seems to do; host a discounted sale on all of your packages, or a site wide sale on your prints and products in your online shop. So, maybe on your printed product packages, they can get anything they want, and you’re offering 40% off that day ONLY. (Make sure it’s profitable for you) Maybe you offer a discount on your sessions. So, “if you booked today, and today ONLY (on Black Friday, you have until midnight), you’re going to save 20% off my full price sessions”.
Add a limited time bonus to an existing package that you already have. This is a great option to add some urgency and a bonus that if they book you on Black Friday, or maybe you’re going to allow a three-day sale. So, if people book you between Black Friday and Cyber Monday that you’re going to give them something extra for the same package that they normally would book with you throughout the year. This could look like if you book your session during my Black Friday promotion, you are going to receive a complimentary 16×20 wall canvas of your favorite image from that session, or you could add additional images to the gallery. So maybe your package includes 25 images, but for this limited time you’re going to bump it up, and they’ll get 40 images automatically.
Marketing tips to make sure that as a photographer your Black Friday ideas are a success for you.
Tip #1: You need to let people know that you are participating in Black Friday. Black Friday is the type of event that people plan for. People don’t usually wake up on Black Friday, and randomly decide that they’re going to spend their money. If you want your clients to spend their money with you, then you need to let people know that you are participating in a Black Friday sale. Start talking about it right now!
Tip #2: Once you’ve announced that you are going to be participating in Black Friday, you can have your audience guess what it is you’re going to be offering or let them tell you what they want. Maybe before you pick one of the ideas that I gave, you want to get some feedback from the people that are following you (your former and current clients).
Tip #3: Tap into your photography clients’ brain.
Tip #4: Tell your audience what it is that you’re offering. Once you announce it, talk about it for two to three, if not four weeks before Black Friday. Your job in November is to consistently bring people back to the excitement of Black Friday. Talk about it one or two times a week, all the way up until the week before. Then you can start doing a countdown, we’re seven days away until Black Friday, and every day you’re teasing it, reminding people what it is, you’re getting them on an email waitlist, increase their excitement so that they are ready to go all in.
Start NOW! With your photographer Black Friday ideas you need to plan and have a system, you don’t want to wait until Black Friday or the week of Black Friday to start prepping all of this. Know what your offer is, know who it’s for, and where you’re going to be marketing it. Yes, social media. Yes, email marketing. Think about where you’re showing up? How often?
Write out those posts, write the emails, and get your graphics done.
Think about things like: do I have a booking calendar link? Do I have a workflow? How are people actually going to go through the process? Have I marketed to them? How do I fulfill what I promised? Okay, so you need a system and entire client journey for your Black Friday offer.
It’s time, photographer, figure out what you’re offering for Black Friday for your photography business, and start planning it now. Map it all out. Have it all scheduled and ready to go so that on Black Friday, you can actually be hanging out with your family, snuggling on the couch or watching football or whatever it is that you’re going to be doing. You don’t have to worry about a thing and then you can pull up your email in the afternoon or in the evening, and say, “oh my goodness, I just made sales on Black Friday without even having to talk to anybody”.
Need 1:1 help to create a customized Black Friday offer? Do you want me to come into your business, map all this out? I’m offering a limited amount of Black Friday 1:1 calls. If that’s you, send me a DM on Instagram @brookejanaejefferson, or shoot me an email at firstname.lastname@example.org, and let me know “hey, I’m interested in hearing more details about how we can do a 1:1 Black Friday custom strategy sale.
Want more ideas on increasing your sales within your photography business? Then you may also like this blog post How to grow your audience to increase sales.
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