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Are you a photographer looking to create an amazing client experience that leads to more referrals and makes you stand out from your competition? Well then, today is just for YOU because I’m talking about how to incorporate strategic guides that can create an amazing client experience.

Every client should feel confident, excited and informed before AND after their sessions (Hello Referrals!)

So, let’s dive into creating an amazing client experience with these easy-to-use, totally editable template guides that you can send to your clients to help them get ready for their sessions.

The investment guide (pricing guide), prep guide, style guide and the after the session guide are the four guides I’m going to talk about today. We’re going over why each one is important and where it plays a role in your client journey.

Let me preface with, you don’t have to purchase mine to implement what I’m talking about today, although, it will save you a whole lot of time. Then, You can easily pop in your branding + your images and have all four of these guides ready to go in a couple of days! In addition, My template guides are inside a free & easy to use app. When you purchase these template guides, everything about it is customizable and you also receive a tutorial video, too.  For instance, All of the customers that have purchased a guide, were able to have theirs up and running easily! (some in as little as an hour)!

The Investment Guide

First up, the Investment Guide, or pricing guide, the guide that every single photographer should have, regardless of whether you list your pricing on your website or not.

Why is an investment guide important?

The Investment Guide is what initially sets you apart from the other photographers that your potential clients are also inquiring with, it is the foundation of how to create an amazing client experience! Additionally, My investment guides help your clients answer the many questions that play into their buying decision.

• Is this person right for me?
• Who is the person behind the camera?
• Do I enjoy their work?
• What am I going to get?
• How much does it cost? What is the value?
• Did other people enjoy their experience?
• How do I book?

All of this is answered inside the investment guide. This works in my own business and it works in other photographers’ businesses, too. So, your investment guide is your handshake, your first impression. The investment guide is the first guide that is going to be sent to a potential client. It can even stay live on your website or on your Instagram, too, and you can save the link to this guide in Canva and then send it to your clients so that they can view it like a digital magazine as well.

The Prep Guide

Next in line is the prep guide. Sections include: what to expect when working with you, the location options, styling advice, session reminders, and more. The prep guide is similar to a frequently asked questions guide.

The Style Guide

Next, You’ll send the style guide next. The style guide walks your client through how to color coordinate (NOTICE: I didn’t say match). The style guide walks them through what to wear, the accessories needed and if you have one available, so you’ll insert the link to your client closet here, too.

After The Session Guide

The After the Session Guide is sent to your client’s email after their session. You’ll use this guide is to thank them for choosing you as their photographer and to give them the next steps of their client journey. So, you’ve already answered their questions and now you’re just getting them excited.

The Shop

If you are saying to yourself, “Wow, these sound amazing, I’m ready to enhance my client experience!”? I want to invite you to head on over to my template shop, Shop Brooke Jefferson

Do you need more details on these guides? Head on over to the Book More Clients Photography Podcast and tune in!

Check out my Template Shop!
–  Shop Brooke Jefferson –

Investment Guide:

After the Session Guide:

Prep Guide:

Style Guide: