Book more photography clients with this step-by-step framework.
Hi, I'm Brooke! I'm a believer, wife, mama to two, Oklahoma photographer, and photography business coach.
I help photographers grow profitable full-time businesses from home.
Explore the podcasts and blogs in the categories listed below.
Do you want your clients to receive service that knocks them off of their feet? Today on the Book More Clients Photography Podcast, I’m chatting with Brittnie Renee to discuss ideas that create a wow-worthy client experience.
In today’s LIVE coaching call session on the Book More Clients Photography Podcast with Brittnie Renee, we’re sharing ideas that create a wow-worthy client experience.
A family and newborn lifestyle photographer serving the Dallas, Texas area.
Brittnie: Are there some unique things we can do to uplevel the client experience?
Brooke: When I think about the client experience, I think of ways to serve them beyond their expectations. Also, ways to prevent potential problems.
For example, going beyond the client journey of walking them through the process to prepare them for their session. That is standard for most photographers now. It used to be considered extra.
For me, I am in the middle of renovating and opening up a new studio. I’m reimagining the way I served my clients in my home studio by finding ways to wow them in the new space. Going above and beyond their expectations by offering things like:
The little things that make the client think ” Wow, she thought of everything!” Think about the experience you have at Chick-Fil-A versus McDonald’s. They are two separate experiences. Chick-Fil-A thinks about the things the customer wouldn’t have realized they needed.
Is there a specific place in your business where you think “I could do more”? Is there a certain area or a timeframe that you want to do more but you don’t know what to do?
Brittnie: The process before a session is very automated and I would like to get more personal. Also, add more personal touches during a session by bringing a cooler of water or other ideas like that.
Brooke: A lot of my front end process before a session is automated. This is where most photographers hesitate to automate because they don’t want to lose that personal touch. Even when a lot of the process is automated, I am still very hands on with my clients.
For example, for my personality and my ideal client, we go into a texting relationship. This is a personal preference of mine. You could hop on a phone call the night before a session to walk them through a mental checklist. Another option is to FaceTime them to help them style their outfits with clothes in their own closet or have them text you photos of options.
There are so many ways you can show up, be personal and go the extra mile. Don’t overthink it.
Brittnie: That’s a really good idea to offer them your phone number so they can text you and start talking. I love the idea of FaceTiming to pick out outfits that are already in their closet.
Brooke: Yes, it prevents procrastinating or going back and forth for long conversations and forgetting what you were talking about. In just ten or fifteen minutes of conversation you can be both feel confident and ready for the session.
I would like to turn this around to hear about your experience inside of The Blueprint Program and what you might say to someone who is considering joining it.
Brittnie: I’m a little further in my photography career than some others are and I still found a lot of benefits from it. The Blueprint helped me do an overhaul of my beforehand client experience. It was really eye opening to map everything out like you said. I figured out where my problems were, like why no one was opening my style guide.
Just really fine tuning things that set us apart from other photographers in our area. I also niched down which I learned on the podcast before joining The Blueprint. That was a game changer.
Brooke: I love that you can speak to those that are further along. Fine tuning is what will help make your business even better. I’m thankful to have you as a client and friend.
Want more marketing tips, content ideas, prompts and more? Tune in to the Book More Clients Photography Podcast.