Have you been looking to improve your website? Today’s live coaching call on the Book More Clients Photography Podcast, we’re deep diving into Ashleigh’s website, and I’m giving you all the improvements for your website.
In today’s LIVE coaching call session on the Book More Clients Photography Podcast with Ashleigh Maxey, we’re taking a deep dive look into her website and I’m giving her a list of improvements to make. If you’re wanting some tips on improving your own website, tune in.
Ashleigh is a newborn and family photographer, located in Edmond, OK.
Ashleigh’s Q: Is there anything glaring at you that needs to be improved on my website?
Number 1: I love that you have lots of images of newborns.
Suggestions: Where your logo is on your website, it says, “Oklahoma City, newborn, child and family photographer”, I encourage you to change your font because it’s light pink & in script, it’s hard to read. From there I would move that away from your logo & put it in big font underneath or on top of your photo, “I am the newborn photographer for & insert your location (be as specific as possible)”.
Secondly, where it says proudly serving Oklahoma City and surrounding areas, again, the more specific you can be, the more clients you will eventually book and some of that’s SEO related and not just what’s on your website.
Where your website reads, “I specialize in studio newborn photography, children’s portrait photography and family portrait photography”, I’d move all of that to the backend of your website for SEO purposes.
You’ve told me that newborns are your bread & butter, so let’s make sure you’re feeding into newborns on your website. That doesn’t mean you can’t offer family or milestone sessions, you’re simply funneling from the top, and for you, that’s newborns.
The reason being: consistency with every single web page. We have to remember, a lot of clients come to one page, they don’t search your entire website. So, you have to treat every page as a standalone.
Also, your buttons, add buttons instead of arrows. Add buttons that tell your client their call-to-action.
Example: View Packages
You do a great job with your images & stuff, Ashleigh. My next suggestion would be to maybe use more bold colors on your website and use the light colors for your social media.
I tried to get to your Instagram by clicking on the photos on the bottom of your website, and it actually took me to the creator of the website. So, I would look into that; other than that, you’re doing a really decent job. It’s going back to speaking to who you’re trying to book the most.
So, Ashleigh, what questions do you have based on this feedback?
Ashleigh: I’m still so nervous, and I know I need to do it, but I’m so nervous to completely niche down and not put those other things out there. Logically I know it won’t cause me to lose business, but I’m afraid that it would.
Brooke: I’m so glad you said that because every decision we make or don’t make is tied to our mindset. There is always a fear or an insecurity: the fear is, if I don’t list these other items, these other services, I’m gonna leave money on the table.
What if we flipped it, Ashleigh? And we said, what if I eliminate those other two offers, and I just sprinkle in family sessions like in certain seasons, maybe I offer family sessions two seasons out of the year. And it’s like an urgency thing, like to get new clients in the door, and then when they get pregnant down the line again, or have another child, I’m top of mind. That’s how you have to think about it.
Brooke: I want to ask you a question in return, what has been your favorite thing or a major takeaway of being a student of mine, whether it’s about the program, or it’s about me specifically, what’s just one thing that you just really appreciate or a takeaway you’ve had?
Ashleigh: This program does not push you to pay for ads. This program is, oddly enough, broad enough that everybody can take it, but specific enough that everyone can implement it. I don’t know if that makes any sense, that’s the best way I can describe it. I have tripled my revenue for February compared to last February, with no Facebook ads, no crazy marketing.
Brooke: I love that so much. Oh my gosh, I’m so excited. That is awesome. I will say I do believe that at some point someone could run paid ads in their photography business. The problem is the way that the “gurus” position ads is that you throw some money in and then you’re supposed to make all this money. Here’s the thing, though, if you don’t have a solid foundation, you can’t even market organically, then paid ads are not going to work. Paid ads enhance what’s already working. That’s the trick to marketing. So, I love that you said that.
Yes, we teach a lot of organic ways to market your photography business inside of the Blueprint program. I’ve never run a single paid ad in the eight and a half years I’ve ran a photography business because I’ve never needed to, and I’ve had a very successful business. So, YES! I love that you said that.
Want more details on improvements for your website, tune into the Book More Clients Photography Podcast today.