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Hi, I'm Brooke! I'm a believer, wife, mama to two, Oklahoma photographer, and photography business coach.
I help photographers grow profitable full-time businesses from home.
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Have you heard that six figures is the definition of a successful business? Today we’re diving into a huge topic that could be a little controversial. Let’s redefine success in business, because six figures is NOT the only definition of success.
When you work with me this is the first place we’re going to start. If you don’t know the destination you are aiming for then we can’t create a roadmap to get there. There is no one definition of success. I want to know what YOUR definition of success is. It’s critical you know this before setting goals for yourself and your business.
Why is this important? There’s a big saying out there that the only definition of success is when you are making six figures or more. At the beginning of my business that was the thing everyone was shouting from the rooftops. While that’s an incredible goal to have and I hope we all make it there eventually, I want to redefine for you is that six figures is not the only definition of success in business. I feel like we are made to feel small if our business doesn’t hit six figures; especially in the first year!
What do you need to generate from your business and put profit in your pocket? What do you actually need to accomplish your version of success? This is how I currently define success:
Here’s where goal setting workshops often fall short… You can set all the goals you want, but if that’s all you do and you don’t revisit your goals and don’t create a plan to actually hit those goals then they won’t happen. Goals happen by having a strategy and sticking to a plan. Can this plan change? Absolutely. And it will every single year that you set goals. But if you miss the part of making a plan, creating it, and knowing what steps you’ll take to achieve your goals then you’ll probably feel disappointed from the goals you try to set. This isn’t to shame you. It’s just to point out the missing pieces. You either didn’t create a plan or you didn’t create a strategy and stick with it.
So what is your definition of success? I want you to write it down. And think about everything, not just money. This is an activity that I have done twice already halfway through the year. I sit down and I look at everything. What are the bills I’m responsible for? Are there things I am saving for? What debt am I paying off? Then adding in anything else extra that I would love to have. I write it all out. I add it all up and I look at what I would need to hit in order to maintain how I am currently living. Then I would set a secondary goal. So you have your bare minimum or break even goal. As long as you make this much in your business you can cover all of your business and personal expenses. And then a secondary goal that’s going to give you a little cushion.
So your action item today is to sit down and get really clear on what success is for you. Then take a picture or create an Instagram story talking about one or two of your definitions of success. And then tag me on Instagram. I want to see what success is for you and have a conversation about it.
So remember, these don’t have to be revenue numbers. Success isn’t always about making six figures. Remember mine are that I want to be able to create my own flexible schedule, coach moms in business so they can do the same thing, attend my children’s activities without any guilt or having to ask permission. Your success can look like that too.
That’s your homework for today. Go do it. Don’t just consume what I’m saying, you have to take action. Get the strategy and do the action and that’s when you’ll see the needle move in your business.