Today, we are tackling a very popular question: Do you have a marketing problem?
I see it all the time in the Facebook group threads, Instagram DMS, and emails. You want someone to teach you marketing. But do you actually have a marketing problem?
If I could teach you one thing, what would it be? It is usually marketing. A lot of photographers think that if you could just market better, that you could get more clients. If you could just take better pictures, you would make a lot more money. And that is actually not the case. So for a lot of you, it’s not necessarily that you have a marketing or an editing problem, it’s that you don’t even have the foundation to get the right eyeballs in your business. That’s the problem.
Let’s dive into this ever popular question: Do you have a marketing problem?
- What makes your business unique?
- Why is someone going to choose you over someone else in your area?
- What do you have to bring to the table?
- Are you an expert in something?
- What is your specialty?
That’s what you’re lacking. You’re lacking focus, you’re lacking commitment, you’re lacking the spice and the uniqueness that makes your business different from every other photography business on the planet. And this is a really big deal. Foundation is what everyone wants to skip.
What do I mean solid foundation? What gives you a solid foundation?
- Confidence in your branding.
- You are super confident in the one focus of photography that you’ve decided to go down.
- You know what sets you apart.
- You’ve got a beautiful working and converting website.
- Your social media channels are on point.
There’s nothing missing.
How many of you can tell me that you have a solid foundation and there is pretty much next to nothing that you would change at this point. Okay, if you felt that sting, you’re not alone. It’s okay, we’ve all been there. But I need you to make a commitment to yourself.
First of all, that you are committed to your business. Most of the time, we’re standing in our own way. A lot of you just need guidance, you need accountability, and you need the roadmap, right? You need that roadmap to know what is step ABC all the way to what I want to achieve. I want to show you how you can 100% transform your photography business in two months, three months, six months, even one year from today. It will be where you want it to be. You will be on the path to those wild dreams that you’re setting for yourself. That’s what I want to do.
I am confident that the From Broke to Booked Blueprint Program can transform your business. Let’s walk through how we do it.
We start with Module 1: where we begin with crafting a blueprint for your business. Then we nail down your niche and build your brand in Module 2. Module 3 is all about pricing for profit, followed by client experiences and process in Module 4. Next in Module 5 we work on organizing your business with systems and workflows. Then comes the BIG one where we begin marketing your photography business in Module 6. We finish in Module 7 which is all about your scaling your business.
So you may think you have a marketing problem, you may think that investing in all of the latest presets and editing mentorships are going to be the thing that pushes your business to the next level. But quite honestly, I would say for the majority of you listening, what you need is this program to make sure that all of your bases are covered and to truly learn how to stand out from the competition.
This is it. This is the one program that will transform your business. You can truly have the photography business that you have been dreaming of.
Now that your wheels are spinning about marketing your photography business, come join the #1 community for photographers, Book More Photography Clients: Branding, Marketing + Client Experience and learn more tips and tricks!
Want to learn more about the From Broke to Booked Blueprint Program?
Tune into the podcast where I dive deeper about this topic: Do You Have a Marketing Problem?
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