Book more photography clients with this step-by-step framework.
Hi, I'm Brooke! I'm a believer, wife, mama to two, Oklahoma photographer, and photography business coach.
I help photographers grow profitable full-time businesses from home.
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Have you ever asked yourself ‘How do I market my photography business?’ In this episode of the Book More Clients Photography Podcast, I’m teaching you how to market your photography business without the headache. When I was first starting my photography business, I had no idea how to get my name out there and book more clients. If that’s you, keep reading for my marketing tips on how to market your photography business.
Having a website is no longer an option. This is a must. Your website is your home base. You can give anyone your website and they can access it at any time. Social media platforms are owned by someone else and there may be a day where the audience you built up is gone overnight. Then what?
I recommend using an SEO driven website hosting platform like Showit. This is what I have used for years and I love it.
If you already have a website, is it working for you? Meaning, is it bringing you consistent new business? If not, do an audit
Long-form content is content you create once and it continues to work for you in the future. Long-form content includes: blogging, Pinterest, emails, podcasts and YouTube. Once you create content on these platforms they live on and continue to work for you in the future.
Short-form content includes social media platforms. Once you make a post people will only see this information a few days, at most. Some people will see it one time and never see it again. While others will see it two or three days later. It’s a short shelf-life for social media posts unless someone goes back and scrolls your content on your feed. Short-form content requires a lot of work and effort but will only last a little while.
My biggest marketing tip for your photography business is to utilize blogging. While this may seem like a tedious task, it is one type of long-form content and will help you get found organically by potential clients. How? Blogging when done right consists of keywords and SEO (search-engine-optimization) which helps people come across your website and potentially book you as their photographer.
I teach exactly how to blog for your photography business inside of my signature program The Full Time Blueprint For Photographers. To get you started, I recommend blogging twice a month until you are consistent. Blog about your sessions showcasing the location, type of session, and story behind the session.
Even though I mentioned short-form content doesn’t last as long as your long-form content, it’s still a great way to market your photography business. My recommendation is to choose one platform, such as Instagram, and just focus on being consistent. Quality content will win every time over quantity content.
How important is growing your business? Are you committed and ready to make the necessary changes to advance your business? Marketing your business isn’t always easy, but it’s not impossible either. You must choose to put on your CEO hat and do the hard and sometimes uncomfortable things to move your business forward.
For more education and marketing tips, stay plugged into all things Brooke Jefferson Education.
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Grow your photography business to full time income through The Blueprint Program.