Are you as excited as I am?! I can’t wait to share how to run a successful model called, why you would do it, how to set it up all and all those nitty gritty details. Then, I’m going to wrap it up by sharing the ways you can even monetize your model call. Let’s go ahead and dive on in to today’s topic!
The first thing I want to tackle is why would you even consider running a model call. There are so many different
reasons. Some of the most popular reasons I see are to build up your business, need someone to practice or show off on and is a good way to get your name out there. The second is if you’re pivoting your business. Maybe you were doing one type of photography, but now you’re beginning to focus on a different niche. You could use a model called to pivot your business and show off your skills in another area.
Also, a lot of us will go through a season where we’re pouring ourselves into education. Maybe you’re even one of my blueprint program students. You’ve just learned all of this awesome stuff and are ready to show your growth. This is a fantastic way to do just that! I will even run model calls when my client closet grows a lot.
All in all the purpose of a model call, regardless of what your main reason is, is that you are trying to
drive more traffic into your business. That is what a model call is really for. People also
call model calls, styled shoots, because they go together. Typically, when you’re running a model call,
it’s because you are wanting to take complete creative control over the situation. Now, I want to walk you through how I plan one, how I make these successful, and then how you can monetize your model calls.
Now, I’m going to walk you through all the little decisions I have to make before I throw it together in a workflow and actually put it out into the world. So here’s my process:
I start by revisiting my purpose. Then, I decide on the type of location that is really going to help me paint the best picture and bring out my skill set. I didn’t say what location is the most popular or closest to me. I’m not choosing a location out of convenience. I decided on that place, because of the way I was trying to paint the picture. I also knew the outfits I was going to have them wearing would match best with this location.
The next thing to do is choose the dates. I’m very strategic in the way that I do this. I’m not planning a model call in the middle of my busy season, around a holiday or near anything that’s going to distract me. Once you have all of those details mapped out, you know when, where, who and what the purpose is for every little detail.
Now it’s time to talk about your workflow. I start this by going into my client relationship management system, Iris works, and setting up what’s gonna happen when I actually select the models. Then, I create an email sequence to make sure they’re going to be able to sign my client agreement contract, pay the retainer and keep up adequate communication. I also give them a questionnaire to fill out and a style guide. Then, when we have our styling consult, they know the standard I’m looking for rather than trying to style them. Next, I set up some email reminders so they’re constantly being reminded of when this is taking place.
Once I’m done with that, I go into Google Forms and create an additional questionnaire to get the initial information from every single person that is going to apply. You need to have an entire workflow for everyone to apply, so I’m going to walk you through mine. After I craft my post, I have a call to action of where to apply. I also have a spot on my website that says to apply here. It’s a little landing page I created in Flodesk. Once a potential model applies, they will receive a thank you email that includes a questionnaire to help weed out the ones that are serious from the ones just looking for a free session.
I definitely recommend that you offer a refundable retainer, once the agreement and session has been met. Most people will agree that $100 is not too much to ask for, especially if you are working on being a
legitimate business working with legitimate clients. My models had that paid within 24 hours.
Now, let’s talk about actually posting and marketing, because I think that this is where a lot of people go wrong. I want to walk you through how to write a model call post, and make sure that you’re actually covering your bases. To write a model call post, what you need
Section 1: Share the shoot details including where and when it is.
Section 2: Write a description of exactly what you’re looking for. The more specific you are the better.
Sections 3: Provide your contact information and details on how to apply and.
Section 4: Choose one of your own pictures to showcase what you want to do as a bonus.
I don’t want you to post this one time and walk away. I want you to run your model call for
about five to seven days. I want you to post this once a day on your social media platforms of choice.
Here’s an example: On Monday, you post the model call on your Instagram feed. Tuesday, you remind them by re sharing the post to your stories. Wednesday, you go over to your Facebook photography business page and post it there. On Thursday, you post it to your personal Facebook profile. Then, Friday you circle it back for one more last call. That’s five days and a lot of different eyeballs.
Whoa, that was a novel of information. I hope you found so much value along with one or two takeaways you can apply to your next model call. I would love to hear from you inside of the Social Selling for Photographers Facebook group, so hop on over there and share.
Want to hear more insider tips on how to create an amazing website? Just head over to the Book More Clients podcast. You can also find the podcast on iTunes and Spotify.
Want the exact business framework for photographers? Join the From Broke to Booked Blueprint Program today!
This site uses Akismet to reduce spam. Learn how your comment data is processed.
This is very interesting, You’re a very skilled blogger.
I’ve joined your rss feed and look forward to seeking more of your fantastic post.
Also, I’ve shared your web site in my social networks!
Great information. Lucky me I recently found your site by accident (stumbleupon).
I’ve saved it for later!
magnificent publish, very informative. I wonder why the other experts of this sector don’t realize this.
You should proceed your writing. I’m sure, you have
a great readers’ base already!
magnificent points altogether, you just won a logo new reader.
What could you recommend about your post that you made some days in the past?
Any sure?
I’m not sure exactly why but this site is loading extremely slow for me.
Is anyone else having this issue or is it a problem on my end?
I’ll check back later and see if the problem still exists.
Informative article, just what I needed.
I was more than happy to discover this great site.
I wanted to thank you for ones time for this
fantastic read!! I definitely savored every bit of it and I have you saved as a favorite to check out new stuff in your site.
Hey there! I’ve been reading your web site for a
while now and finally got the bravery to go ahead and give you a shout out from Dallas Tx!
Just wanted to mention keep up the good work!
Hi there just wanted to give you a brief heads up and let you know a
few of the pictures aren’t loading properly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different internet browsers and
both show the same results.
How do i make videos bigger in my blogger website larger?
We are a group of volunteers and opening a new scheme in our community.
Your site provided us with valuable information to work
on. You’ve done an impressive job and our entire community shall be
grateful to you.
I was curious if you ever considered changing the page layout of
your blog? Its very well written; I love what youve
got to say. But maybe you could a little more in the way of content so people could connect
with it better. Youve got an awful lot of text for only
having 1 or 2 pictures. Maybe you could space it out better?
thank you so much for this amazing web site me and my sept precious this depicted object and insight
thank you so much for this awesome website me and my family favored this contentedness and brainstorm
thank you so much for this amazing web site me and my phratr admired this content and insight
thank you so much for this awe-inspiring website me and my family favored this content and penetration
thank you so much for this amazing web site me and my kin best-loved this satisfied and perceptiveness blackhatseo
Pleasant article. I was checking constantly this web site and i am impressed! Extremely helpful records especially the very last role we worry when it comes to these types of records a lot.
Such texture, many shade, so admirable
Tremendously good texture 🙂
Really love your website design! Have you checked my wordpress website, do you like the theme?
Mission accomplished. It’s sleek, friend.
Hey! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my apple iphone 13. I’m trying to find a template or plugin that might be able to correct this issue. If you have any recommendations, please share.
Pleasant article. I was checking constantly this web site and i am impressed! Extremely helpful records especially the very last role we worry when it comes to these types of records a lot.
thank you so much for this impressive web site me and my kin precious this contentedness and penetration blackhatseo.win
Pleasant article. I was checking constantly this web site and i am impressed! Extremely helpful records especially the very last role we worry when it comes to these types of records a lot.
What’s up to every body, it’s my first visit of this website; this weblog includes
amazing and truly fine data in support of readers.
What’s up, this weekend is pleasant designed for me, as this moment i am reading this impressive educational piece of writing here at my residence.
up to date with coming near near post. Thank you one million and please continue the enjoyable work.
It really is an amazing bit of crafting in support of most of the on the web tourist might receive advantage from this I am sure.
Fine way of telling, and good paragraph to take data regarding my presentation topic, which i am going
to deliver in school.