Book more photography clients with this step-by-step framework.
Hi, I'm Brooke! I'm a believer, wife, mama to two, Oklahoma photographer, and photography business coach.
I help photographers grow profitable full-time businesses from home.
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If you’ve ever been overwhelmed at where to start when it comes to photography pricing, today’s episode is for you. There are quite a few factors that go into pricing your packages that I want to cover as well as give you a guideline for how you can price your packages today. Let’s dive into the tips to set your photography pricing.
The first factor you need to consider your experience when you are pricing your services. This is one of those things most educators won’t tell you, because they don’t want to hurt your feelings. It does matter regardless of what anyone else says. You cannot be brand new to running a photography business and come swinging out of the gates charging premium prices. You’re going to be really frustrated when you can’t find clients because you have picked a premium price because you’ve believed the mantra “charge your worth!” You haven’t really proven yourself to the market yet.
Whereas the other end of the spectrum, you might think you need to charge super cheap prices because you are new. Regardless if you are new or not, I don’t think charging $100 or less is profitable for anyone. So what happens when you don’t consider experience into your photography pricing is you either under charge because you lack experience, or you price yourself into a range that no one will book you for.
The second factor to consider is the quality of your work. You need to be really confident when it comes to the technical aspects of working with your equipment, the cohesiveness in your final images, and the overall sharing and print quality of your final images. If your work doesn’t look like high quality work, you can’t expect to be able to charge premium prices for it.
The most important to factor to consider is making sure you are charging profitably. You need to know what it cost to run your business, what you need to make for a paycheck, your availability to photograph sessions, and your tax percentage. If you have no idea where to start, download my free Pricing for Profit Formula training and calculator.
I audit hundreds of photographer’s investment guides and website pages per year so I see a lot of mistakes. The most common one is that they are overwhelming a potential client by having way too many offers. I recommend you have 3 packages or less. You don’t need 3 packages per type of session, you need 3 packages or less TOTAL.
Here is the most common information your potential client is looking for when comparing photographer’s pricing:
-how long the session is expected to last
-are they able to change clothes or wear multiple outfits
-minimum number of images they can expect to receive in their gallery
-any prints or products that are included
-how they will receive their final images/products
Here’s an example package for a family session at sunset:
60 minute session at sunset
1 wardrobe change (optional)
30 high resolution images delivered via an online gallery
When you are setting a price for your package, you want to keep the price as simple and as close to a whole number as possible. I recommend ending your photography pricing in 5s or 0s. For example having sessions priced at $350, $500, and $650. This is easy on the eyes and brain and doesn’t confuse your potential clients.
I hope you found this blog/podcast episode helpful. Pricing can be confusing and overwhelming, but it truly doesn’t have to be. Come join our Photographer Facebook Group for more helpful advice in your own business. If you’re looking to grow your business to full-time income, join the Blueprint where I share my entire organic strategy for building a wildly profitable photography business.