Today, I’m sharing five content prompts that you can use on your social media captions. Consider this your five day content strategy plan right here. The purpose of a prompt is not to give you a full caption, but to get your brain going. How many of you had an English teacher in school who gave you a journal prompt and then you had to write about it for the first 10 minutes each day. I actually loved it and still have my old notebook. It got me thinking, how cool would it be to give you guys five prompts that you can use today to write your next five captions, so let’s get to it!
This is all about introducing yourself to your audience. One of my favorite ways to do this is by posting a picture of myself and combining it with a caption that showcases two truths and a lie. I’ve done this probably three or four times in the last two years. It’s so fun, seeing what people come up with and what they think is actually true about you versus what’s not. So I want you to when you’re getting an image, I definitely want you to use an image of yourself here. The purpose of this is because so often people want to do business with the person and not just somebody behind the camera,
I want you to share five fun facts of how your business has evolved over time. So when I first saw this prompt, or when I first put this together, the first idea that came to my mind was showcasing the transformation of how much has changed in my business. This could be showing before and after photos to show how far you’ve come with your editing skills and style. I would use this as a chance to allow people to scroll back and see the change that has occurred visually. In your caption you can talk about things that you have invested in to improve your editing like editing mentorships or purchasing presets.
I want you to share testimonials or reviews. Start by showcasing what your client said to you in the caption, as well as a screenshot of it in your images. If I was to post this on Instagram, I would grab a couple of different images from that particular session. Then, I would upload it as a carousel where you can swipe through the different images. At the end of the carousel, I would have a screenshot of either the text message, email or note they sent me. In the caption, I would also “swipe to the end to see what she said” even if I’m saying it in the caption, too. It’s just really fun to swipe through. It’s a great way to show social proof that takes it one step further.
Share one or a set of frequently asked questions. For example, If you’re a newborn photographer, some of the questions your clients have are when is the best time to book my newborn session? How old? Do you provide props? Is this indoor or in home? What you’re going to essentially do here is is grab either your most asked question or your top three, and list them along with your answers in this caption. It shows that you know what you’re talking about and gets people really thinking about booking sessions with you.
If you are specifically are a senior photographer or a couples photographer, the way that you pose people can look completely different. Hand placements, the way they’re turning their neck, or the way that they’re holding their body can give off different feelings. Add two or three images and a carousel where people can swipe through and see the difference. They can see it get better and better every single swipe that is really eye opening. Another thing that you can do is showing how different angles make all the difference. For instance, when you’re photographing newborns or boudoir photos, it’s all in the angle.
I hope that this will help you get to writing five amazing social media captions and help you really boost that engagement and get connected to your potential clients. I hope you enjoyed it and I can’t wait to read your captions.
Looking for the exact business framework for photographers? Join the From Broke to Booked Blueprint Program today!
Looking for a place to connect with and learn from other photographers? Join my Facebook Community!