Book more photography clients with this step-by-step framework.
Hi, I'm Brooke! I'm a believer, wife, mama to two, Oklahoma photographer, and photography business coach.
I help photographers grow profitable full-time businesses from home.
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Hey there, friend! We made it through the whirlwind of the holiday season, and now it’s time to dive into the nitty-gritty of running a successful photography business. Today, I want to talk about one of the most crucial aspects of your business: pricing your photography packages. Setting the right prices from the very beginning is essential for profitability and attracting the right clients. So, let’s dive into how to set photography pricing for beginners in just three steps.
The first and most important step when you set your photography prices is to price your sessions profitably, right from the start. It doesn’t matter if you’re just beginning your photography business or if you’ve been at it for a while. Charging profitably is the backbone of your entire business. To determine your profitable pricing, I recomend using my Pricing for Profit formula. This free training takes into account your lifestyle, session availability, goals, and tax percentage, among other factors. By inputting these numbers into the formula, you’ll get a starting point for your prices.
If you’ve never gone through that, definitely make sure that you go through that free training. If that’s all you ever got from me and you are charging profitably, then I feel like I’ve done my job well.
Charging profitably ensures that your business is sustainable and profitable in the long run. It also helps you gain clientele that respects your value and is willing to pay for your services. Remember, even if photography is just a side gig for you, it’s crucial to run your business profitably.
Once you’ve determined your profitable pricing, it’s time to craft packages that support your client experience and showcase the value you bring as a photographer. Don’t just throw together packages based on what others in your area are offering. Instead, think about how you can highlight your expertise and create a unique client experience when you set your photography prices.
You need to be thinking, how can I showcase my expertise? Even if you’re a beginner, you have something to bring to the table.
Your packages should reflect the experience and value you provide to your clients. Take the time to consider what sets you apart from other photographers and how you can communicate that through your packages. Remember, even as a beginner, you have something valuable to offer. Don’t underestimate your skills and the impact you can make on your clients.
When it comes to pricing your packages, keep it simple and straightforward. Avoid using random numbers or complicated decimals. Instead, use easy, whole numbers that anyone can understand and calculate. This makes it easier for your clients to make decisions and ensures transparency in your pricing.
By using easy, straightforward pricing, you eliminate confusion and make it easier for clients to understand the value they’re receiving. Remember, simplicity is key when it comes to pricing.
Now that we’ve covered the three steps to set your photography prices, let’s discuss some things to avoid and helpful tips to ensure your pricing strategy is effective.
By following these tips, you’ll be well on your way to setting profitable prices and attracting the right clients for your photography business.
In conclusion, pricing your photography packages profitably and effectively is crucial for the success of your business. By following the three steps outlined in this guide and avoiding common pitfalls, you’ll be able to set prices that reflect your value and attract clients who appreciate your expertise. Remember, pricing is not a one time decision. It requires constant evaluation and adjustment to ensure your business remains profitable and sustainable. So, take the time to analyze your pricing strategy, make necessary changes, and watch your photography business thrive.
Now go out there and capture those beautiful moments while running a profitable business!
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